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Social Media for Social Good :: Your Nonprofit Tech Checklist – @NonProfitOrgs #socialgood

7 Jun

I ran across this post and just had to share it!  The original post can be found here, on the NonProfitOrgs blog. Follow them @NonprofitOrgs for more fantastic tips and ideas!

Original article:

February 8, 2012

At the end of the Social Media for Social Good: A How-To Guide for Nonprofits is a nine-page “Nonprofit Tech Checklist” which I have copied and pasted below. Each item on the list is discussed in the book and some items won’t make sense unless you have read the book, but most will. I hope you find it useful. That was my number one priority when writing the book… to create a comprehensive, useful social and mobile media how-to guide for nonprofits. Oh, and the book tour thus far has raised more than $14,000 for nonprofits. The IRS is still trying to wrap it’s head around that one… a book tour fundraiser. :)

Getting Started: Organization and Planning

  • Subscribe to, like, and follow large organizations with a mission that is similar to yours.
  • Subscribe to social media and mobile technology blogs.
  • Define your goals and objectives.
  • Get the necessary training (HTML, digital photography, video, social media, and mobile technology).
  • Create a master login sheet.
  • Define metrics of measurement and create a social media ROI spreadsheet.
  • Create a Google account.
  • Sign up for Google Alerts.
  • Experiment with social media dashboards.
  • Write social media and mobile technology policies.
  • Hire a graphic designer to design a square avatar(s).
  • Purchase a smartphone and/or tablet.
  • Purchase a digital camera.
  • Purchase a pocket camcorder.
  • Create an e-mail signature that includes your website, blog, and social networking links.

Read the rest of the original article to get the whole checklist HERE!

An Amazing All-In-One #NPTECH Resource Page from @SocialBrite

16 Mar

This is an incredible set of resources from the one and only SocialBrite.org – one of my personal favorite sites for all things social media, nonprofit, and technology.  Thanks Team SocialBrite!

Visit them often!

Sharing Center

A free learning hub for nonprofits & change-makers:
Power guides, tools, tutorials, reports, resources & more

2nd Life

Power guides

Twitter icon by Matt Know

Twitter Guide

Facebook

Facebook

metrics

Metrics

social media policies

Social media policies

Video: Open Media Foundation

Video & media

  • Creating media: resources, tutorials on effective use of video, multimedia, audio, podcasting & more.
  • Strategy: Step-by-step guide to creating a media strategy.
  • Video skills: Guide to shooting better online video.
  • Video guide: Elements of a video project

mobile

Mobile

Gov 2.0

Cause organizations

  • A deep, timely directory of cause organizations making a difference in the social change & nonprofit worlds, with reviews

All of these guides, directories and tutorials live on the Socialbrite site except where noted. Please contribute your own resource listings! We share everything here under Creative Commons licenses.

Credits

Image credits for the rotating slide show for the Sharing Center navigation of Socialbrite.org (all photos are Creative Commons Attribution):

Only Hope by royryap
Andy at the Getty by Kevin Dooley
torraera (camels) by bachmont
Beautiful old lady from Darap (Sikkim) village by Sukanto Debnath
Muchilottu Bhagavathy Theyyam ceremonial mask by freebird (bobinson)
Blue (underwater statue) by John Carleton
One gear in a Clock by G & M
Untitled (flower) by josef.stuefer

Image credits for the rotating slide show for the Resources navigation of Socialmedia.biz (all photos are Creative Commons Attribution):

The oyster in the shell by on1stsite(comp broken and in need of eyesurgery)
Light Painting by Steve Jurvetson
look downstairs into stairwell whirl by quapan
Sarah Austin by JD Lasica
Time by John Morgan
Q-Park by Wolfgang Staudt

On this page:
Power guides image by Cambodia4kids; Monitoring photo by CaronNYC; Partners photo by Jemingway

With huge thanks to Click on the SocialBrite logo for the original page!

You can follow Team SocialBrite here:

And to get the latest and greatest updates in real time, here are several fantastic #nptech experts on Twitter SocialBrite recommends (and I do too!)

Twitter bird
Tweet-roll

@kanter
@WiserEarth
@care2frogloop
@ClaireD
@amanda
@pistachio
@cfnoble
@sloane
@amyrsward
@Philanthropy
@CauseGlobal
@fdncenter
@idealist
@TakePart
@scottyhendo
@Public_Citizen
@HandsOnNetwork

Thank You Everyone Who Supported #12DaysofGiving! $13,725 Raised!

29 Dec

I would maintain that thanks are the highest form of thought; and that gratitude is happiness doubled by wonder.  ~G.K. Chesterton

It’s incredible to think about how everyone came together in social media and in 12 Days of Giving, donated $13,725!  Words alone cannot express enough gratitude…the thrill of seeing the teamwork and passion around this group effort of giving, and the impact that resulted!  Thanks to the 12 Champions and 12 Causes and to Crowdrise for sharing these amazing causes with all of your friends!  Wow.  Thousands of small, meaningful actions really can change the world, and social media proves that every day!

Here’s a list of the 212 individual donations #12DaysofGiving received.  THANK YOU!

:: Thanks! ~>     Rick and Kathy    :: Thanks! ~>     Kathy Meyer
:: Thanks! ~>     Anonymous    :: Thanks! ~>     Hoang
:: Thanks! ~>     Zee from D town !!!    :: Thanks! ~>     Callie Davis
:: Thanks! ~>     Sam & Patti Mccormck    :: Thanks! ~>     Lori McIlwain
:: Thanks! ~>     Tharin Clarijs    :: Thanks! ~>     Cheryl Burgess
:: Thanks! ~>     Shonali Burke    :: Thanks! ~>     @shikemore
:: Thanks! ~>     Sally Stokes    :: Thanks! ~>     April J. Rudin
:: Thanks! ~>     Paull Young    :: Thanks! ~>     @DoinaOncel
:: Thanks! ~>     Fiona & Waffle    :: Thanks! ~>     Jeanine Becker
:: Thanks! ~>     Bridger Hammond    :: Thanks! ~>     @lindsayfultz
:: Thanks! ~>     Harlie Hammond    :: Thanks! ~>     Adam L Stanley
:: Thanks! ~>     Lisa Brookes Kift    :: Thanks! ~>     Mitch, Jody, Derek & Josh
:: Thanks! ~>     Lisa Brookes Kift    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Haney Armstrong    :: Thanks! ~>     fareastphillips
:: Thanks! ~>     Stephanie McAuliffe    :: Thanks! ~>     Paula in Kansas
:: Thanks! ~>     Beth Kanter     :: Thanks! ~>     RachelintheOC
:: Thanks! ~>     Debby Lee    :: Thanks! ~>     @kanter
:: Thanks! ~>     Beth, Walter, Harry, and Sara    :: Thanks! ~>     Gabrielle Gardner
:: Thanks! ~>     Todd Jordan    :: Thanks! ~>     Carolyn Gardner – @OurTownMagazine
:: Thanks! ~>     In Memory of B. Ochs    :: Thanks! ~>     @lisadekleyn
:: Thanks! ~>     Chris Brogan    :: Thanks! ~>     Anonymous
:: Thanks! ~>     AnnTran_    :: Thanks! ~>     Dave J.
:: Thanks! ~>     Amy Neumann    :: Thanks! ~>     Barbara Clark
:: Thanks! ~>     Amy Neumann    :: Thanks! ~>     @RunningMomsRock
:: Thanks! ~>     Amy Neumann    :: Thanks! ~>     Melinda Hersh
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Chanti and Lori    :: Thanks! ~>     Jessica Northey
:: Thanks! ~>     Marie Jo Dauphin    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Suada Duvette    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Zan McColloch-Lussier    :: Thanks! ~>     Anonymous
:: Thanks! ~>     @RunningMomsRock    :: Thanks! ~>     Matt Russell
:: Thanks! ~>     @angelicrica    :: Thanks! ~>     Matt Russell
:: Thanks! ~>     Janelle Allen    :: Thanks! ~>     @RunningMomsRock via Michelle Sedas
:: Thanks! ~>     AnnTran_    :: Thanks! ~>     Paul Bernardin and Glen Radewich
:: Thanks! ~>     Joe Baker    :: Thanks! ~>     Andrea Robin
:: Thanks! ~>     Gary Maberry    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     CrowdRise    :: Thanks! ~>     Aly’s Grammy
:: Thanks! ~>     Anonymous    :: Thanks! ~>     Kelly Vanicek
:: Thanks! ~>     CrowdRise    :: Thanks! ~>     NATIONAL AUTISM ASSOCIATION INC
:: Thanks! ~>     Michelle Sedas    :: Thanks! ~>     Leigh A. Wilcox
:: Thanks! ~>     @RunningMomsRock    :: Thanks! ~>     Larry and Val Ranseth
:: Thanks! ~>     @RunningMomsRock    :: Thanks! ~>     Sue O’Kane
:: Thanks! ~>     Mark    :: Thanks! ~>     Michelle Sedas
:: Thanks! ~>     Diane Boynton    :: Thanks! ~>     Jenna
:: Thanks! ~>     Sissy Northey    :: Thanks! ~>     Michelle Sedas
:: Thanks! ~>     Sueanne Shirzay    :: Thanks! ~>     Amie Hoff
:: Thanks! ~>     Navy    :: Thanks! ~>     SteveAkinsSEO
:: Thanks! ~>     Maggie    :: Thanks! ~>     Amanda Hite
:: Thanks! ~>     Yely    :: Thanks! ~>     Joyce Cherrier & Family
:: Thanks! ~>     Rial Allen    :: Thanks! ~>     Matt R.
:: Thanks! ~>     Barbara Masters    :: Thanks! ~>     Marilyn Terrell
:: Thanks! ~>     Zoetica    :: Thanks! ~>     Tyler, Lana, Lola
:: Thanks! ~>     Paul Sceppaguercio    :: Thanks! ~>     Kevin Green’s RockTheReTweet
:: Thanks! ~>     Sue McFarland    :: Thanks! ~>     Frank Sonnenberg
:: Thanks! ~>     Lisa Hammond    :: Thanks! ~>     Matt Russell
:: Thanks! ~>     Rial Allen    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Kristen Paul    :: Thanks! ~>     John
:: Thanks! ~>     nerdgirlagogo    :: Thanks! ~>     KATHLEEN MCCORMICK
:: Thanks! ~>     @mmangen (Michelle Mangen)    :: Thanks! ~>     colleen holt
:: Thanks! ~>     Betty & JC    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Lori Moreno    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Matt Russell
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Matt Russell
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Hoang
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Anonymous    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Gina Stark    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Beatriz Breton    :: Thanks! ~>     Harry Halvorsen
:: Thanks! ~>     Scott Levy – FuelinternetMarketing.com    :: Thanks! ~>     Michelle Sedas
:: Thanks! ~>     Christopher’s Computers    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Aaron & Marina Knudsen    :: Thanks! ~>     Beatriz Breton
:: Thanks! ~>     Anonymous    :: Thanks! ~>     @MomsOfAmerica
:: Thanks! ~>     Beth Kanter    :: Thanks! ~>     Marty McPadden
:: Thanks! ~>     Social | Impact Consulting    :: Thanks! ~>     Christina Lizaso
:: Thanks! ~>     Esther Neumann    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Kathy Lee    :: Thanks! ~>     Liv Violette
:: Thanks! ~>     Gwendolyn Gleason-Ecochiccouture    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Kirsten Abernathy    :: Thanks! ~>     Dennis Crowley
:: Thanks! ~>     John Neumann    :: Thanks! ~>     Ann Tran Via GN
:: Thanks! ~>     Sarah & Chris Dorsett    :: Thanks! ~>     Aimee Allenback
:: Thanks! ~>     Anonymous    :: Thanks! ~>     diane starr
:: Thanks! ~>     Katie McCormick    :: Thanks! ~>     Paula Kiger
:: Thanks! ~>     Anonymous    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Lalita Raman    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Anonymous    :: Thanks! ~>     Zyljana  M.
:: Thanks! ~>     Henry Chu    :: Thanks! ~>     tracey taylor
:: Thanks! ~>     Geekbabe    :: Thanks! ~>     AnnTran_
:: Thanks! ~>     Christina Luna    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Showshan Yang-Ting    :: Thanks! ~>     Michelle Sedas
:: Thanks! ~>     Michelle Sedas    :: Thanks! ~>     Kaili Hawley
:: Thanks! ~>     Michelle Sedas    :: Thanks! ~>     April R
:: Thanks! ~>     Danielle James    :: Thanks! ~>     Beth Kanter
:: Thanks! ~>     Diana Adams    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Anonymous    :: Thanks! ~>     Beatriz Breton
:: Thanks! ~>     Bill Conlon    :: Thanks! ~>     Anne Thomas
:: Thanks! ~>     Geno Carter    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     Anonymous    :: Thanks! ~>     Amy Neumann
:: Thanks! ~>     In memory of Frances Richardson    :: Thanks! ~>     Anonymous
:: Thanks! ~>     In Memory of Frances Richardson    :: Thanks! ~>     Anonymous
:: Thanks! ~>     In memory of Frances Richardson    :: Thanks! ~>     KATHLEEN MCCORMICK
:: Thanks! ~>     Natalie “Frugalista” McNeal    :: Thanks! ~>     Anonymous
:: Thanks! ~>     Ryan Setter    :: Thanks! ~>     Beth Kanter
:: Thanks! ~>     cw    :: Thanks! ~>     Beth Kanter
:: Thanks! ~>     cw

Podcast (iTunes) #2: Amy Neumann and @CharityIdeas – on ClaireDiazOrtiz.com

5 Dec

Thank you to one of my favorite Social Good Stars, Claire Diaz-Ortiz!  This piece originally appears on ClaireDiazOrtiz.com – http://clairediazortiz.com/podcast-2-amy-neumann-and-charityideas/

The podcast is also available for free on iTunes – “The Claire Diaz-Ortiz Podcast” >> “Amy Neumann & @CharityIdeas”

Podcast #2: Amy Neumann and @CharityIdeas

December 1, 2011 By
Alright folks.  My second podcast episodeis live.  Join me as I chat with Amy Neumann (@charityideason the Twitters) about her passion for technology and how she got started in the business of world changing.  Here!

Click above for the podcast on ClaireDiazOrtiz.com or check it out on iTunes.

Twitter for Good #mybook

Filed Under: Blogging, Podcast

Social Good Stars – Beth Kanter (@kanter)

19 Nov

This post originally appears in the Huffington Post in my new series for Impact, “Social Good Stars.”  Thank you to the amazing Beth Kanter!

Writer, speaker and social media consultant for nonprofits and businesses
Follow Amy Neumann on Twitter: www.twitter.com/CharityIdeas

Social Good Stars: Beth Kanter

Posted: 11/18/11 12:43 PM ET

This is the first in a new Impact series, #SocialGoodStars. The people highlighted here are passionate, dedicated philanthropists, strengths to their communities, and social media masters. They also happily share their vast knowledge with others, making them shine as leaders in the Social Good world.

There are two ways of spreading light: to be the candle, or the mirror that reflects it. ~Edith Wharton

Some people stand out as an example of a person who is indeed the bright candle, from whom others can help spread light. Beth Kanter, well-known in nonprofit and social media circles alike, is one of those people. She has been named by Fast Company Magazine as one of the most influential women in technology and one of Business Week’s “Voices of Innovation for Social Media.” She is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits, and the book, “The Networked Nonprofit” with Allison Fine. She is also co-founder of Zoetica Media. Most importantly, Beth spends a lot of time listening to others, curating key information, and sharing it so other people can also be Social Good Stars.

2011-11-15-Bethkanter.jpg

Beth Kanter in Kenya with a winner of her book.

With 32 years in nonprofit social good, Beth is the perfect person to answer some pressing questions about current and future trends. Our interview is below.

You famously co- authored the book, “The Networked Nonprofit” with Allison Fine, and have worked with social good luminaries such as Claire Diaz-Ortiz of Twitter and Randi Zuckerberg of Facebook.  With such legendary background knowledge, can you reveal any social-media-for-social-good trends you see?

What’s top of mind at this moment is this stat:  In 2020, 40% of the world population will have grown up knowing nothing but the Internet and social networks.  Think about that. I’m a baby boomer and my first job was with the Boston Symphony in late 70’s, early 80’s.  I was in development and wanted to see examples of membership or annual fund brochures from other symphonies.  So, I wrote letters to about 20 of them, asking for a copy.  It took a month, but I then had a great collection of ideas — which was good because the annual conference when we could exchange that sort of stuff was six months away.  Now, we can learn in real time from our peers. Think how fast ideas are shared and copied from nonprofit to nonprofit.  I also watched my son last night do his homework.  He is 12.  He had to do a PowerPoint on Portugal.   He had a PowerPoint document uploaded into Google, was collaborating on it with two friends, and they were talking to each other on Skype. Our world is changing before our eyes and organizations really need to think about what this means for their work.  I think about the younger people in nonprofits — and those like free agents outside, and how important it is for nonprofit leaders to empower younger, millenials on staff and outside their walls.

Who is a personal  hero/ine in the social good space?  What makes them unique?

This is such a hard question — I have so many heroes/heroines.  But, I will name one.  Kristin Row-Finkbeiner the co-founder of Momsrising. “Where Moms and people who love them go to change our world.” They are such a fantastic example of working in this agile and transparent way and leveraging social media for on the ground social change.

 How important is “networking” to you in social media (and IRL)?  Has social media made it faster, slower, more or less relevant?

Definitely faster. I’ve always been a networker, before the tools — that is seeking people out, introducing people, and learning from the network/community.  The challenge when you add online tools is that you can connect to so many more people that you run the risk of having shallow relationships.  I have a lot of connections or friends, and I often feel that I don’t get a chance to just to chat and get to know people in a deeper way. These days I get a lot of requests for a lot of things. I find that introducing people to other people where there is a mutual need or potential for reciprocity is a good thing.

 What’s the “killer app” of social media right now?

Tools come and ago — and they change faster than humans.  Right now the killer app or type of app is content curation.  Less about the tools, more about the process.  I’m really excited about the whole concept of people whose job it is to make sense of information on the web. They used to be called journalists — but we have so much information available to us now that the sorting and making sense of it is a job in and of itself. This primer on content curation talks about why.

Do you have a favorite “social media success story” for this this year?

Yes, grist.org. They use a unique combination of entertaining content and environmental reporting, dubbed the “The Daily Show of the environmental movement.”  They have inspired a whole new generation of environmentalists who don’t take themselves so seriously while creating on-the-ground change.

What personal projects and charities do you love & support?

My main charity is the Sharing Foundation which helps kids in Cambodia.  My two kids were adopted from that country – and supporting the organizations is a way to give back.

I’m also on the board of Ushahidi , a non-profit tech company that develops free and open source software for information collection, visualization and interactive mapping. I support a number of other organizations in small ways.

2011-11-15-bethhat.jpg

Beth Kanter

You can learn more about Beth at BethKanter.org and follow her on Twitter @kanter.

Amy Neumann is a writer, speaker and consultant on social good marketing. Check out her CharityIdeasBlog and follow her on Twitter @CharityIdeas.


Social Media for Social Good

24 Oct

Thank you to Arizona State University for having me as a featured workshop presenter at your 19th annual Sustainability Conference!  Held at ASU Lodestar’s Dessert Willow Conference Center in Phoenix, Arizona, October 14, 2011, it featured some of the most brilliant minds on Collective Impact.  This year’s theme was “‘Go fast, go alone; go far, go together’: Collective Impact.”  Nearly 250 nonprofit leaders, community partners, students and professionals from across all sectors – business, government, general public, and nonprofit participated.

In the 90-minute Workshop, we covered a multitude of reasons why social media works so well for social good, and got many brilliant questions.  Although we can’t recreate the full session, the entire Keynote presentation can be downloaded for free  HERE.

[And I’m always reachable on amy@amyneumann.com. ]

Warren Buffett himself has quoted the wise ancient Chinese proverb — “To go fast, go alone; to go far, go together.” And it’s eloquently perfect for social media.

To put it another equally eloquent way, when thinking of social media:

“Luck is quite predictable.  If you want more luck, take more chances.  Be more active.  Show up more often.” ~ Brian Tracy

Essentially, that’s what social media is.  Conversations between people interested in the same things, in places convenient to them, when it’s handy.  If you’re in all the right places, at all the right times, with all the right messages, everyone will happily work together, almost instinctually.  That’s the message.  And that’s what I believe is the theme of social media, for Collective Impact, and for Social Good.

Why I Love QR Codes – Amy Neumann

2 Oct

Scan Amy Neumann's QR code for more!

Simply put, I love QR Codes because they make getting key information directly into someone’s hands easier and faster.

QR Codes, short for “Quick Response”, are these funky boxes (left) that when scanned link to more information online. [ I like using @daqri because of the number and types of links you can embed behind it.  It’s in private beta, and here’s their site, where you can request an invite:  daqri.com.]

This one shown is my personal QR Code, which I have on my business cards, sites, blogs, and pretty much everywhere.  If you download the free daqri app you can see the 8 links behind it (which can include PDFs, sites, maps, video, link to call directly, and more.)

These are brilliant to use for nonprofit events, where you can add directions and maps, info like an auction catalog, a way to purchase tickets and make donations via mobile like give.mobi, links to sites, direct click-to-call, and more in one spot.  You can upload videos of prior events and post pictures and videos of the event real-time.

Here are a couple great examples of using QR Codes:

What are your thoughts on QR Codes?

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