Social Media for Social Good

Thank you to Arizona State University for having me as a featured workshop presenter at your 19th annual Sustainability Conference!  Held at ASU Lodestar’s Dessert Willow Conference Center in Phoenix, Arizona, October 14, 2011, it featured some of the most brilliant minds on Collective Impact.  This year’s theme was “‘Go fast, go alone; go far, go together’: Collective Impact.”  Nearly 250 nonprofit leaders, community partners, students and professionals from across all sectors – business, government, general public, and nonprofit participated.

In the 90-minute Workshop, we covered a multitude of reasons why social media works so well for social good, and got many brilliant questions.  Although we can’t recreate the full session, the entire Keynote presentation can be downloaded for free  HERE.

[And I’m always reachable on amy@amyneumann.com. ]

Warren Buffett himself has quoted the wise ancient Chinese proverb — “To go fast, go alone; to go far, go together.” And it’s eloquently perfect for social media.

To put it another equally eloquent way, when thinking of social media:

“Luck is quite predictable.  If you want more luck, take more chances.  Be more active.  Show up more often.” ~ Brian Tracy

Essentially, that’s what social media is.  Conversations between people interested in the same things, in places convenient to them, when it’s handy.  If you’re in all the right places, at all the right times, with all the right messages, everyone will happily work together, almost instinctually.  That’s the message.  And that’s what I believe is the theme of social media, for Collective Impact, and for Social Good.

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