Simply put, I love QR Codes because they make getting key information directly into someone’s hands easier and faster.
QR Codes, short for “Quick Response”, are these funky boxes (left) that when scanned link to more information online. [ I like using @daqri because of the number and types of links you can embed behind it. It's in private beta, and here's their site, where you can request an invite: daqri.com.]
This one shown is my personal QR Code, which I have on my business cards, sites, blogs, and pretty much everywhere. If you download the free daqri app you can see the 8 links behind it (which can include PDFs, sites, maps, video, link to call directly, and more.)
These are brilliant to use for nonprofit events, where you can add directions and maps, info like an auction catalog, a way to purchase tickets and make donations via mobile like give.mobi, links to sites, direct click-to-call, and more in one spot. You can upload videos of prior events and post pictures and videos of the event real-time.
Here are a couple great examples of using QR Codes:
- 22 Ways Nonprofits Can Use QR Codes for Fundraising and Awareness Campaigns
- QR Codes – Can Your Nonprofit Use Them?
- Why QR Codes Will Go Mainstream
What are your thoughts on QR Codes?